Rusty is a global player in the surfboard marketplace, with its signature R Dot logo found in surf shops all over the world. Known for their cutting-edge designs and heritage, their quality surfboards have served several generations of avid surf followers. With their head office located in Perth, Western Australia, Rusty’s Australian surfboard distribution includes both Australia and New Zealand. This Agreement will form a platform from which further global distribution will follow through the Rusty network.
SM8’s SAMSTM Technology General Manager, Simon O’Sullivan, commented: “Rusty’s surfboard roots are part of their DNA. SM8’s partnership with this core surf brand confirms that Rusty continues to be an innovator on the global surfboard stage. With a rich history in Western Australia, the brand is all too familiar with the need to reduce the personal risk of shark attack for surfers across the globe.”